WANTED: BRAND DESIGNER
Dear Visionaries and Font Snobs,
We’re looking for a Brand Designer to join the fold.
We're looking for a Brand Designer to join our bespoke design studio on a contract/ per project basis with potential to build into a permanent role. Based locally, we specialise in Branding, Web and Visuals (Photography and Video) that position local businesses beyond the trend.
M O N O C R O W
Deeply embedded in our community and highly respected for our approach to design, we're committed to providing a service of utmost quality. With a flexible, collaborative ethos, our vision is a workplace with financial freedom, limitless creativity, shared workload and one that celebrates unique talent.
Our long term goal is to build a team of diverse, standout designers who clients can connect with based on individual skillsets, portfolio range and project requirements. We want people who can set their own schedule, play too their strengths, and solidify themself as a valued part of our rapidly expanding network.
What We’re Looking For:
A designer who currently manages their own workload as a freelancer and is seasoned in the branding process from conception to completion. (ABN and own equipment required).
Someone we can bounce creative ideas off and juggle projects with. You may be looking for more work, new opportunities or a flexible working pattern.
The Ideal Candidate Will Have:
Recent or current brand projects involving real businesses.
Experience designing brand collateral and liaising with clients.
Realised there is a typo in this job ad.
A Tertiary Qualification OR in-depth knowledge of design principles (a must).
Effective and transparent communication skills.
A mindset that embraces constant learning—we believe we can learn just as much from you!
Don't Apply If:
You are not equipped with Adobe (Canva has its place, Adobe does it better).
You value short term reward over long lasting success.
Editing and copywriting aren’t your strong suit.
What We Offer:
For those with current clients:
Commission splits based on project, experience, lead generation and workload.
For those without:
An hourly rate that can develop into the above.
For all:
An environment that encourages and nurtures your creative strengths.
Open and honest discussions around working conditions.
Lead generation and networking bonuses.
Also offering:
Flexibility to create and/or maintain your own schedule and clients.
Opportunities to collaborate with local businesses and elevate your design career.
Opportunity to grow with the studio** we will elaborate on this in person!
Apply Now
Email us at hello@monocrow.net with your experience, portfolio and socials or visit the link below.
From here we'll organise a catch-up to see if we'd be a good fit and discuss specifics.
Our Clients:
University of Wollongong
One Agency Elite Property Group
Locspec Building
The Land's Edge Foundation
Dylan Crandell Photography
Wollongong Mazda
Settle Petal Floristry
+ More
INSPO: TO BRING, OR NOT TO BRING
We discuss why bringing ample information and inspiration to your first meeting is beneficial for your graphic design outcomes.
WHY ZERO IDEAS IS A SILLY IDEA
When businesses bring inspiration to a graphic designer, they set the stage for a creative and productive collaboration that can enhance the quality and output of your final product.
Here are five key reasons to bring inspiration to your next design meeting:
ALIGNMENT WITH BUSINESS GOALS
Bringing inspiration to the table helps ensure that your designer’s work aligns closely with your business’s overall goals. When a designer understands the core objectives, brand values, and target audience, they can create visuals that not only look good but also serve a strategic purpose. This alignment ensures that the design effectively communicates your desired message, supports marketing efforts, and resonates with your intended audience.
Together, we fill in our carefully curated Branding Questionnaire which helps identify these core objectives and values in your business.
EFFICIENT USE OF TIME & RESOURCES
Providing clear inspiration and direction helps streamline our creative process. When designers have a solid foundation to work from, we can spend more time refining ideas and less time guessing what the client wants. This efficiency reduces the likelihood of extensive revisions, saving both time and money. It also ensures that the project stays on track and meets deadlines.
ENHANCED CREATIVITY & INNOVATION
Inspiration can serve as a springboard for creativity. By understanding your brand’s identity, goals, and the industry landscape - designers can push the boundaries of traditional designs and explore innovative concepts. This collaborative inspiration can lead to unique, standout designs that differentiate the brand in a crowded market and place you beyond the trend.
CONSISTENCY IN BRAND IDENTITY
When businesses provide us with inspirational material that reflects their brand’s voice, style, and ethos, it helps ensure that the design work remains consistent with existing branding elements. This consistency is vital for building brand recognition and trust with their audience.
IMPROVED COMMUNICATION
Inspiration fosters better communication between business and designer. When both parties have a clear vision of what they want to achieve, it reduces misunderstandings and misalignments. This open line of communication not only makes the design process smoother but also empowers us as designers to ask the right questions and offer valuable suggestions, ultimately leading to a more successful outcome.
TOP 10 FORMS OF DESIGN INSPIRATION:
Mood Boards
Fonts and Text Styles
Music or Artists
Photography
Specific Colours
Textures or Interiors
Social Media Profiles
Mindmaps or Brainstorms
Shapes
Other Brands and Businesses
READY TO BRING YOUR INSPO TO A QUALIFIED DESIGNER?
LOGO DESIGN VS BRANDING
While logo design and branding represent distinct disciplines within the realm of graphic design, they are inherently interconnected. A well-designed logo serves as the linchpin of a brand's visual identity, anchoring the broader branding strategy and providing a focal point for brand recognition.
In the dynamic world of graphic design, two terms often find themselves in the limelight: logo design and branding. While they might seem interchangeable at first glance, they represent different aspects of the design process, each playing a vital role in shaping your business identity and how it is perceived.
The Essence of Logo Design
A logo serves as the visual cornerstone of a company's identity. It's the shorthand encapsulates the essence of a brand in a single graphic. Famous brand symbols have become analogous within their respective brands, evoking instant recognition and association.
Logo design blends creativity with strategic thinking. The team at MONOCROW distill complex concepts, values, and aspirations into a simple, memorable emblem. Every line, shape, and colour choice carries significance, communicating volumes about your brand's personality, values, and positioning.
In essence, it is about creating a visual mark that represents you and your brand, communicates your values and strategically kicks your goals. We create to resonate with your target audience and stand the test of time. Our work embodies the brand's personality in its purest form and places you well beyond the trend.
The Holistic Approach of Branding
While a logo is undeniably a crucial component of branding, it represents just one piece of the puzzle. Branding, on the other hand, encompasses a broader spectrum of elements that shape how a brand is experienced by its audience. Also known as ‘Brand Equity’.
At its core, branding is about crafting a cohesive narrative that extends beyond visuals to encompass every touchpoint of the brand's interaction with its audience. This includes elements such as typography, colour palettes, imagery, tone of voice, the way with which your brand speaks (copywrite) and anything else that extends to the overall user experience.
Branding delves into the intangible aspects of a brand, such as its ethos, mission, and personality. It translates them into tangible expressions that align with the audience on an emotional level. It's about creating a consistent and compelling brand experience or relationship that fosters trust, loyalty, and affinity.
This element of loyalty and relationship is what keeps consumers wanting to experience, keep up with or repeatedly buy from - your brand.
Bridging the Gap: The Intersection of Logo Design and Branding
While logo design and branding represent distinct disciplines within the realm of graphic design, they are inherently connected. A well-designed logo serves as the linchpin of a brand's visual identity, anchoring the broader branding strategy and providing a focal point for brand recognition.
Branding then provides the context and framework within which a logo operates. It informs the design decisions surrounding the logo and ensures that it aligns seamlessly with the brand's overarching identity and objectives.
In essence, logo design and branding are two sides of the same coin, each complementing and reinforcing the other to create an impactful brand presence. Our opinion is that you need both for a decent foundation in building a brand or identity that will be timeless and consistently relatable.
WANT TO WORK WITH US?
Our process is very simple and incorporates us getting to know you, your brand, its main messaging, your competitors and market analysis. We analyse where you sit and who you target in order to make creative decisions around what is best for your budding business.
This can also be said for key players looking for a new edge who are stuck with no growth or those looking to rebrand completely in order to pivot or differentiate from previous to current owners.
We catch up over a phone call or coffee to see if we’d be a good fit and chat about what we see for your brand moving forward. We set a plan in place and quote based on the work required. See some of our recent work here.