INSPO: TO BRING, OR NOT TO BRING
WHY ZERO IDEAS IS A SILLY IDEA
When businesses bring inspiration to a graphic designer, they set the stage for a creative and productive collaboration that can enhance the quality and output of your final product.
Here are five key reasons to bring inspiration to your next design meeting:
ALIGNMENT WITH BUSINESS GOALS
Bringing inspiration to the table helps ensure that your designer’s work aligns closely with your business’s overall goals. When a designer understands the core objectives, brand values, and target audience, they can create visuals that not only look good but also serve a strategic purpose. This alignment ensures that the design effectively communicates your desired message, supports marketing efforts, and resonates with your intended audience.
Together, we fill in our carefully curated Branding Questionnaire which helps identify these core objectives and values in your business.
EFFICIENT USE OF TIME & RESOURCES
Providing clear inspiration and direction helps streamline our creative process. When designers have a solid foundation to work from, we can spend more time refining ideas and less time guessing what the client wants. This efficiency reduces the likelihood of extensive revisions, saving both time and money. It also ensures that the project stays on track and meets deadlines.
ENHANCED CREATIVITY & INNOVATION
Inspiration can serve as a springboard for creativity. By understanding your brand’s identity, goals, and the industry landscape - designers can push the boundaries of traditional designs and explore innovative concepts. This collaborative inspiration can lead to unique, standout designs that differentiate the brand in a crowded market and place you beyond the trend.
CONSISTENCY IN BRAND IDENTITY
When businesses provide us with inspirational material that reflects their brand’s voice, style, and ethos, it helps ensure that the design work remains consistent with existing branding elements. This consistency is vital for building brand recognition and trust with their audience.
IMPROVED COMMUNICATION
Inspiration fosters better communication between business and designer. When both parties have a clear vision of what they want to achieve, it reduces misunderstandings and misalignments. This open line of communication not only makes the design process smoother but also empowers us as designers to ask the right questions and offer valuable suggestions, ultimately leading to a more successful outcome.
TOP 10 FORMS OF DESIGN INSPIRATION:
Mood Boards
Fonts and Text Styles
Music or Artists
Photography
Specific Colours
Textures or Interiors
Social Media Profiles
Mindmaps or Brainstorms
Shapes
Other Brands and Businesses
