PROFORM INSTITUTE
PROJECT SCOPE
Logo and Brand Development
Digital Assets
Merch and Apparel
An innovative performance and rehabilitation hub. Proform Institute are the leaders in physical performance and recovery.
PHYSIOLOGY & PHYSIOTHERAPY
High-performing physio and recovery. Get in touch with Proform
@proforminstitute on Instagram.
LOGO SUITE
Primary, Secondary and Icons
Full Logo Suite
DIGITAL ASSETS
Custom Email Signatures
Company Stationary Design
MERCH & APPAREL
Innovative Sportswear
Athleisure Options
Proform Institute’s Brand Development is derived from imagery seen within the physiotherapy space. We channeled aspects of the human form, the spine and mobility to create elements and intention within the suite.
Consisting of Primary, Secondary and Alternative Logo options, we also incorporated identifying icons and symbols to further enhance the brand’s capability across platforms and offerings.
With a focus on innovation, the brand choices are representative of the educational, innovative and forward-thinking approach to techniques and performance that Proform delivers.
The extended suite allowed for more design flexibility across print, digital and web projects and those requiring specific design outcomes.
